Labubu dolls have taken over the world of collectible art toys — and if you’ve ever unboxed one and thought, “Wait… is this rare?” you’re not alone. With Pop Mart’s blind box system and secret figures tucked into certain series, it’s easy to overlook a hidden gem hiding in plain sight.
This guide breaks down how to tell if your Labubu is rare, what “secret” really means, and where to check resale value.
How Labubu Blind Boxes Work
Most Labubu series follow Pop Mart’s standard 12+1 blind box format. That means:
- 12 known figures shown on the box
- 1 hidden “secret rare” figure not shown on the packaging
Secret rares are typically much harder to find often with odds like 1/72 or even 1/144, meaning you’d need to open 6+ full cases to guarantee pulling one.
Signs Your Labubu Might Be Rare
Here’s what to look for:
- It’s not pictured on the box
Secret rares are never included in the printed checklist on the packaging. - Subtle differences in pose or colour
Some rare variants look similar to a regular figure, but may have a different expression, item, or colourway. - Unusual paint detail or finish
Gold accents, glitter, or translucent pieces can signal a special edition. - Insert card says “Secret”
Some boxes come with a collector card — and rare ones are labelled “Secret” or “Hidden Edition”.
Rarity Ratios You Should Know
Every Pop Mart series lists odds (sometimes hidden in fine print). Here’s what they mean:
- 1/72 = 1 rare figure for every 72 blind boxes
- 1/144 = Extremely rare
- Special Edition = Event or crossover collab, often not sold in standard blind boxes
Examples:
- Golden Jungle Labubu – 1/72
- Time to Chill: Pajama Gold Variant – 1/144
- Forest Concert Secret – unlisted trumpet player (rumoured 1/96)
Where to Check Value
If you suspect you’ve pulled a rare Labubu, check:
- eBay UK – search “sold” listings by figure/series name
- StockX – some limited releases appear here
- Reddit (r/PopMart) – ask the community to ID it
- Labubu UK Collectors Facebook groups – great for UK resale pricing
Final Thought: Rarity Isn’t Everything
While rare Labubu dolls can resell for £100–£300+, many collectors focus on completing a series they love, not chasing value. Still, it’s worth knowing when you’ve got something special.
Want to See Which Labubus Are Rare?
Check out our full Labubu Series Checklists to spot secret figures and hard-to-find editions in every collection.
